The Swedish Coffee Truck of 1950

You have to love Sweden promoting coffee in 1950 with a truck designed to look like a coffee pot (although many say it looks like a tea pot instead of a coffee pot).  This thing could brew 1440 cups of coffee an hour!  This would be great for movie sets on location.

I found this information on the Perrabolo blog.

The rig was 17 m (56 feet) long and the trailer had its own generator, water pump and a water tank with hydrophore. Tractor cab was designed as a coffee cauldron from the trailer that also served coffee. The trailer contained three coffee makers that together could brew 24 cups / min or 1440 cups / hour. The record for a day was 12,000 cups! It was also equipped with refrigerators, coffee cream and a large dishwasher. 700 coffee cups made of porcelain were available. Aroma-courier drove the length and breadth around for a few years on in 1960.

Coffee promotional truck in Sweden, 1950

Coffee promotional truck in Sweden, 1950

Coffee promotional truck in Sweden

Coffee promotional truck in Sweden


Coffee promotional truck in Sweden

Coffee promotional truck in Sweden


Coffee Truck Service

Serving coffee, on-the-go!

Don’t Rush Us with your PSL!

I never like seeing holidays (and, in some cases, holidays that represent seasons) pushed on the public in the form of retail.  Seeing Christmas decorations in the store while I’m wearing shorts and going to the beach just feels wrong.  Apparently Sean Bauer is taking this feeling to the next level.  He has been protesting this behavior for the past couple of years but I only found out when a friend sent me this article on  Beware, has a good amount of intrusive ads.

Can Coffee be Hand-Pulled?

Hand-pulled coffee is a common technique used in Malaysian coffee.  It involves mixing the coffee and milk by pouring the coffee from on container into another…and the higher your pour, the more foam you create.  And it looks really cool too.

I found this video online today about a place called Kopitiam on Canal Street in Manhattan.  The video explains a good deal about what is white coffee and black coffee but mostly it has to do with what the beans are roasted with.  Both are roasted with salt but black coffee is roasted with butter and white coffee beans are roasted with olive oil.

The Craft Movement 

When something becomes popular then everyone jumps on the bandwagon.  In the food world, one word we see a lot is craft.  Usually we see it with something involving a beverage.

So is this going to be on every bag of coffee now?


Posts from the Past: Beans Over Broadway.

This was posted on back in December 20, 2011.

Do you like coffee so much it makes you break out in song? Robert Galinsky does. As a matter of fact, he sings so much about coffee he figured he’d make it a Broadway play. You can guess the name, it’s called Coffee The Musical.

The project went up on Kickstarter and raised over $50,000 back in April, 2011. The last update that I could read was in July. The update said that they were almost ready for feedback on the script. Some new coffee videos were posted. They asked for actors to audition and a few other small things. A few weeks ago in December they posted a date for a staged reading but the post is only viewable to backers and I did not donate any money. Now they have an official website and it tells me that this reading will most likely take place at the New York City Coffee & Tea Festival in February. Look for another post on that later.

From watching the video on their kickstarter page it seems that the story will center around many of the things that happen in a coffee cafe such as friendships, love, business, etc. I do not think that the coffee bean itself, will have a front seat. Much like the play Rent that centered around many of the things people do to pay their rent instead of the whole process of renting. The main song is called Hot Black Stuff and it tries to cover all of the bases of coffee-drinking but ends up sounding like a song about how people need it wake up.

So who is Robert Galinsky? He’s the founder of the New York Reality TV School. I hope I didn’t ruin the secret of reality TV for anyone. The school claims that they don’t teach you how to act in a reality TV show but instead, how to find yourself and how best to package yourself. Sounds like reality TV is nothing more than huge publicity vehicles for actors and…..oops! I did it again, ruined the secret of reality TV. Either way, I can’t find any mention of Coffee The Musical on his reality TV school website.

I’ll be posting more stuff on this show in the next few days. For now here are a few links to some websites about the musical.

Official Website

Kickstarter Page

Facebook Page

New York Times Article

I’m Golden!

Once again, I did it!  I qualified for Gold Status!

SBX_New_maintaingold_01 SBX_New_maintaingold_03 SBX_New_maintaingold_02

Sounds impressive and it was, about ten years ago.  Starbucks was one of the first companies where I bought their card that you could reload and use it like a prepaid credit card at their stores.  I used the card so much that I was eventually elevated to their gold card.  At the time the big perk was 30 minutes of free wi-fi.  Free wi-fi is so abundant in New York City now that many people don’t remember that ten years ago you had to pay to use wi-fi and it was usually capped at 10 minutes or so.  We even had these things called internet cafés.

About six months after I spent my way into the wonderful world of the elite gold card members of Starbucks, they made all of their wi-fi free and all I get now is a free drink on my birthday.  They also give us gold members free refills on coffee and a free drink after 12 stars.

Yes, I live the good life.

#10 out of 10 Things Baristas Won’t Tell You

We’ve made it to the end of this list.  According to several people in the coffee industry and the author of this article, we have a list of ten things that baristas won’t tell you.  It’s an old article from February of 2012 but I still felt like commenting on it.  I didn’t see that many changes in the coffee industry over the last three years.

10. “Be nice, or we might ‘decaf’ you!”

It’s tough to tell decaf from the real thing — and aggravated baristas have been known to retaliate against rude or condescending customers by serving them the former when they asked for regular coffee. “I’m not proud of it, but I’ve done it,” says Vogt. “People treat you like you’re dumb because you’re in the food industry.” Typically, the unsuspecting party won’t notice the difference and may even come back for more. But while “decaffing” is one thing, most baristas know better when it comes to the opposite, since swapping in caffeinated coffee for decaf can be a health risk. “You definitely don’t give someone caffeine if they ask for decaf,” says Vogt.

This one is funny to me only because I like coffee because of the taste and the caffeine part is just part of the deal.  Sometimes I wish that there was less caffeine in coffee so I could drink more without the jitters.

I worked in a golf club when I was a teenager and we did this at the end of parties.  We served regular caffeinated coffee but if the wedding band was still playing and it was getting ridiculously late, we served decaf to anyone that asked for regular coffee.   And they would ask for regular coffee so they could stay up longer!  It’s 2am and this party should have ended hours ago and this guy wants to push it another hour?!  Does he not realize that I still have to clean up this mess so it’s going to take at least an hour after he leaves before I can begin my trek home.  Serving someone decaf isn’t so terrible in my book but I suppose if it’s not what you paid for, it’s wrong.

#9 out of 10 Things Baristas Won’t Tell You

We get all the way to the end of this list of 10 things that baristas hold secret or won’t tell you and honestly only these last two are really list-worthy.

9. “We don’t always clean our equipment.”

Espresso machines are like cars — they need constant upkeep. But when baristas are caught in the 4 p.m. rush, it’s easy to let maintenance duties slide. If an espresso machine needs cleaning, you can taste it, says Scott Rao, author of The Professional Barista’s Handbook. Coffee oils can go rancid easily, and caked-on grounds can mess with water flow, he says. And “if the steam wands have a lot of old, dried milk caked on the outside or inside of the wand, that can influence the milk flavor,” Rao adds. (That spoiled milk can also be hazardous to your health.) The best way to gauge machine cleanliness, says Boni, is to taste the coffee black before adding any extras.

After reading this one I imagined all of the people who would be so disgusted and so upset at this idea but they probably have a coffee machine and/or grinder at home that has never been cleaned.

This reminds me, I should make a post about how to clean your drip machine.

#8 out of 10 Things Baristas Won’t Tell You

We’re getting close the end of the list.  Here’s one that a barista wouldn’t tell you.

8. “We’ve got a secret menu.”

Tired of the usual offerings? Most coffee shops have at least a few unlisted drinks for patrons in the know. “For some shops, there are unwritten drinks, based on popular drinks some customers may ask for,” Dominy says. Most established baristas can make off-the-list fare, he says, though managers prefer they stick to the menu. So what’s popular in the unposted coffee drink arena? The Dirty Chai, a chai latte with a shot of espresso. Another is the Espresso Panna Cotta (listed on the Starbucks website, though not in stores), an espresso topped with whipped cream, he says. And if you’re after a megadose of caffeine, order the Red Eye or Black Eye, a drip coffee plus one or two shots of espresso, respectively. At Starbucks, says Duong, one of the most popular off-menu orders is coffee served through a French press.

These secret menus exist more at local coffee shops than at the big chains like Starbucks.  I’ve seen a French press at a Starbucks occasionally but the Dirty Chai is something I’ve seen more often now.  People have figured it out and started to tell others.  If you have a local coffee café ask the barista to surprise you.  If they aren’t busy it’s fun to show off what they know.

Did you know that Starbucks even has a menu for dogs?  I know someone who gets something off of the dog menu almost every morning.

#7 out of 10 Things Baristas Won’t Tell You

I think this is the first one that fits the title.  It feels like that secret information that a barista wouldn’t tell you.

7. “You can really milk us.”

At Starbucks, extras such as soy milk or a shot of flavored syrup are offered free of charge to rewards-card holders. But sometimes these freebies come at the discretion of the server. “Most baristas would charge for an extra [espresso] shot, but things like whipped cream they wouldn’t,” says Kaitlynn Vogt, a University of Nebraska law student who spent four months working at Starbucks after college. But there are other ways to save as well. For one, you can create your own cheaper latte by asking for a double shot of espresso in a larger size cup, then pouring in milk at the condiments counter. And on a recent road trip, Vogt says she was able to get two free coffee refills after purchasing her first iced coffee earlier in the day with a prefilled Starbucks card. (Technically, paying with a Starbucks rewards card gets users free refills on brewed coffee only during the same visit at the same store, says Duong.)

I’ve heard about the poor-man’s latte before many years ago.  The free refill options don’t seem to be offered much anymore unless it’s late afternoon.  It’s funny to think that people going to Starbucks are finding ways to make cheaper versions of their espresso drinks.  Even though it hurts the company’s revenue (very slightly), it’s a compliment that people are trying.

By the way, why does a college law student that only spent four months working at a Starbucks get to chime in?  This is an article about baristas.  I think a law student who spent less than 160 days at a Starbucks does not qualify.